The Digital Ad Market: Growing, Challenging, and Complex

Posted by Apomaya on Sep 13, 2019 2:17:33 PM

eMarketer forecasts that in 2019, digital ad spending in the U.S. will surpass traditional ad spending for the first time—reaching about $129 billion or 54.2% of the total U.S. spending. The market researcher also estimates that by 2021, digital ad spending will approach $172 billion.

Four out of every five digital display ad dollars in the U.S. are being bought programmatically, with video comprising over 80% of the estimated mobile display total spend.

Despite continued growth, digital...

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Topics: +digital ads, advertising, +marketing

Are Privacy Rules Different for The Digital Duopoly?

Posted by Apomaya on Jul 17, 2019 7:17:32 PM

Look up “duopoly” in the dictionary, and you’ll see Google and Facebook. In digital advertising, these two tech giants have been unstoppable.

In its latest State of the Digital Market, Polar reports that digital advertising will grow 15 percent year over year from $266 billion in 2018 to $465 billion by 2022. Of this market, Google and Facebook currently own a whopping 63 percent, with Google taking the largest share (43 percent, or $115 billion in 2018).

Like any duopoly, Google and Facebook...

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Topics: +third-party, +google, +facebook, +duopoly

Third Party Data Breaches on the Rise

Posted by Apomaya on Jun 25, 2019 3:41:03 PM

As the digital ad ecosystem grows larger and more complex, the risk of a third-party data breach mounts. At this point, the landscape has become so complex and fragmented that many companies don’t even know if they’ve had a third-party data breach, according to a November 2018 study conducted by the Ponemon Institute.

For its third annual “Data Risk in the Third-Party Ecosystem” study, Ponemon surveyed more than 1,000 CISOs and IT security professionals in the U.S. and U.K. who are directly...

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Topics: +unblock ads, +third-party, security, privacy

How Ad Blockers Thwart Programmatic Reach

Posted by Apomaya on Jun 3, 2019 9:23:01 PM

Ad blockers monkey with just about every player in the digital ad ecosystem, sometimes even with the users themselves! Likewise, blockers rattle the core of programmatic advertising.

Ad blocker use is big: In 2017, an estimated 615 million devices had third-party ad-blocking software on them worldwide. This number has been climbing by 30 percent year over year, according to PageFair.

In light of consumers’ rising protest against annoying and intrusive online ads—together with major moves by...

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Topics: +anti-adblock, +unblock ads, +third-party, +third-party control

5 Major Ways the California Consumer Privacy Act Will Impact the Digital Ad Ecosystem

Posted by Apomaya on May 10, 2019 2:38:15 PM

On January 1, 2020, the California Consumer Privacy Act (CCPA) takes effect. CCPA will regulate businesses that collect and/or sell personal information, and it is intended to give Californians more control over their data. Billed as the most comprehensive and far-reaching privacy legislation in the U.S., the act leaves a lot open to interpretation, with broad, sweeping, and sometimes vague definitions of key terms such as “personal information,” “sell,” and “collect.”

Companies that do...

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Topics: +data privacy, +third-party, privacy

Third-Party Data Leaks Rock Facebook

Posted by Apomaya on Apr 12, 2019 1:35:19 PM

After last September’s massive network hack that left the personal details of nearly 50 million users exposed, Facebook has come under fire again. This time it’s for third-party data leaks.

On April 3, UpGuard, a cloud security firm, reported that the data of more than 540 million Facebook user records saved through Amazon Web Services Simple Storage (AWS S3) had been made available for public downloading. The 146-GB data set consisted of Facebook user comments and was left online by Cultura...

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Topics: +data privacy, +third-party, +third-party control

Internet Privacy, the Digital Ad Ecosystem, and Bob Dylan

Posted by Apomaya on Mar 29, 2019 5:57:45 PM

Singer-songwriter Bob Dylan once said, “After a while, you learn that privacy is something you can sell, but you can’t buy it back.” He may have been talking about the Internet.

Just consider the following:

  • More than 700 million email addresses and nearly 22 million passwords have been compromised in the global-wide “Collection #1” data breach. This historic-sized cyber theft is made up of many different individual data breaches from thousands of different sources.
  • The new DX.Exchange site,...
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Topics: +data privacy, +third-party control

Do You Know What Your Third-Party Processors Are Doing? GDPR Says You Need To.

Posted by Apomaya on Feb 28, 2019 4:14:45 PM


Here’s a sobering reality: Consumers don’t care about SSPs, DSPs, DMPs, or any other link in the digital ad ecosystem. If consumers’ personal data is lost or compromised, the brunt of their scorn will fall on the web publisher, even if the breach is clearly traceable to a negligent third-party player.

In an RSA survey of 7,500 consumers from France, Germany, Italy, the U.K., and the U.S., 69 percent said they have or would “boycott a company that showed a lack of regard for protecting...

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Topics: +data privacy, +GDPR, +third-party control

How Much Trust Are You Losing Due to Digital Advertising?

Posted by Apomaya on Dec 4, 2018 2:46:00 PM

Today, trust is a becoming a rare quality; it is under fire from all sides. Fraudsters have become ingenious in creating convincing, well-researched phishing ploys designed to steal identities and financial resources. News and professional, ethical reporting is under fire anytime one doesn’t like what is written. Manufactured personas spew social commentary that may be difficult to distinguish from content posted by real people. Countries are using grade-school excuses to cover up misdeeds....

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Topics: +data privacy, +digital ads, +third-party control, +creepy ads, +malware, +ad fraud

Accountability without Authority

Posted by Apomaya on Nov 27, 2018 3:38:58 PM


Today’s digital publishers are caught between a rock and a hard place. On one hand, web content sites—including newspapers, magazines, TV stations and pure play web content—rely on revenue generated from hosting digital ads. On the other hand, submitting to digital advertising—especially programmatic—forces publishers to relinquish substantial control.

The greatest asset a content site has is its reputation. Establishing a good reputation and faithful following is not easy. Once a...

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Topics: +data privacy, +digital ads, +third-party control

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