The hurricane force of change driven by the rise of the web created new business models for content publishers based completely on digital advertising. But, digital advertising has introduced new challenges of its own.
Could it be that an unfettered practice of digital ads is ultimately hurting publishers? Could the very thing that was designed to save publications be the thing that does them in? What are the issues? What is at risk? Why?
See how Apomaya can help you solve some of these issues.
For more information, read our white paper: Bringing Transparency to the Ad Ecosystem.
Apomaya can help you regain up to 25% revenue. Request a personalized demo to learn how.