Apomaya is a pioneer of Application Unification, developed to accommodate today’s multi-contributor, heterogeneous perspective on applications, content, infrastructure and services. The Apomaya Unity Hub brings transparency and control to application and website owners—initially in the area of digital advertising—to reveal the otherwise opaque involvement of third-party interaction and components. Apomaya turns third-party interactions into first-party through its patent-pending Transaction Traversal technology. With newfound transparency and control, web publishers and application owners can assess and handle performance and user experience problems, troubleshoot functional issues, manage compliance, prevent malicious infestation or hijacking and more fully engage with web visitors. Apomaya is headquartered in San Jose, California.