To Unblock or Not to Unblock - Is that even a Question?

Posted by Apomaya on Oct 29, 2018 6:43:40 PM

Along with ad blocking technology comes a sort of defiance or proclamation of liberty. Advocates insist they have a right to banish digital advertising from their browser experience. In many ways, this is a natural reaction to the numerous annoyances brought by over zealous advertisers: pop-up ads, auto-playing video ads with sound, sticky ads that stay in place regardless of how a user scrolls the screen, countdown ads, and more. These ads are indeed annoying; who could blame a visitor for...

Read More

Topics: +anti-adblock, +unblock ads

Going Around the (Ad) Block

Posted by Apomaya on Oct 23, 2018 12:27:28 PM

The battle continues to expand between free content, based on advertising revenue, and ad blocking technology. Ad blocking is being employed in numerous ways: (1) standalone apps, add-ons or utilities; (2) features in larger, multi-purpose apps; and, (3) increasingly, right into the browser itself. Currently, more than one in four users in the US use ad blocking. The proportion is even higher in Europe and Asia. Mobile users in all geographies have a much higher usage of ad blockers than...

Read More

Do Digital Ads Put You in Violation of the GDPR?

Posted by Apomaya on Oct 1, 2018 11:52:47 AM

When the General Data Protection Regulation (GDPR) became enforceable earlier this year, it quickly rose to the top of “the worry list” kept by top executives of companies having interaction with EU customers or visitors. The stringent penalties for violating the proper keeping and handling of the personal data of EU citizens involve costs of as much as 20 million euros or four percent of the organization’s worldwide revenue, whichever is greater. This caught everyone’s attention. Four...

Read More

Topics: +data privacy, +GDPR, +digital ads

To Block or Not to Block - That is the Question

Posted by Apomaya on Oct 1, 2018 11:33:31 AM

For many, the answer to this question has already been decided. Over one in four internet users in the US currently use blocking technology to prevent digital ads from loading and being displayed on a webpage. US publishers lost nearly $16 billion due to ad blocking in 2017. The loss is expected to rise to $27 billion by 2020.

The prevalence of ad blocking is much higher outside the US, and worldwide, the trend is growing steadily.  How we got to this point is clear. Some ads have been—and...

Read More

Recent Posts

SCHEDULE A DEMO