How Much Trust Are You Losing Due to Digital Advertising?

Posted by Apomaya on Dec 4, 2018 2:46:00 PM

Today, trust is a becoming a rare quality; it is under fire from all sides. Fraudsters have become ingenious in creating convincing, well-researched phishing ploys designed to steal identities and financial resources. News and professional, ethical reporting is under fire anytime one doesn’t like what is written. Manufactured personas spew social commentary that may be difficult to distinguish from content posted by real people. Countries are using grade-school excuses to cover up misdeeds....

Read More

Topics: +data privacy, +digital ads, +third-party control, +creepy ads, +malware, +ad fraud

Accountability without Authority

Posted by Apomaya on Nov 27, 2018 3:38:58 PM


Today’s digital publishers are caught between a rock and a hard place. On one hand, web content sites—including newspapers, magazines, TV stations and pure play web content—rely on revenue generated from hosting digital ads. On the other hand, submitting to digital advertising—especially programmatic—forces publishers to relinquish substantial control.

The greatest asset a content site has is its reputation. Establishing a good reputation and faithful following is not easy. Once a...

Read More

Topics: +data privacy, +digital ads, +third-party control

INFOGRAPHIC: are digital ads hurting web publishers?

Posted by Apomaya on Nov 13, 2018 8:27:57 PM

The hurricane force of change driven by the rise of the web created new business models for content publishers based completely on digital advertising. But, digital advertising has introduced new challenges of its own.  

Could it be that an unfettered practice of digital ads is ultimately hurting publishers? Could the very thing that was designed to save publications be the thing that does them in?  What are the issues? What is at risk? Why? 

See how Apomaya can help you solve some of these...

Read More

Topics: +unblock ads, +data privacy

To Unblock or Not to Unblock - Is that even a Question?

Posted by Apomaya on Oct 29, 2018 6:43:40 PM

Along with ad blocking technology comes a sort of defiance or proclamation of liberty. Advocates insist they have a right to banish digital advertising from their browser experience. In many ways, this is a natural reaction to the numerous annoyances brought by over zealous advertisers: pop-up ads, auto-playing video ads with sound, sticky ads that stay in place regardless of how a user scrolls the screen, countdown ads, and more. These ads are indeed annoying; who could blame a visitor for...

Read More

Topics: +anti-adblock, +unblock ads

Going Around the (Ad) Block

Posted by Apomaya on Oct 23, 2018 12:27:28 PM

The battle continues to expand between free content, based on advertising revenue, and ad blocking technology. Ad blocking is being employed in numerous ways: (1) standalone apps, add-ons or utilities; (2) features in larger, multi-purpose apps; and, (3) increasingly, right into the browser itself. Currently, more than one in four users in the US use ad blocking. The proportion is even higher in Europe and Asia. Mobile users in all geographies have a much higher usage of ad blockers than...

Read More

Do Digital Ads Put You in Violation of the GDPR?

Posted by Apomaya on Oct 1, 2018 11:52:47 AM

When the General Data Protection Regulation (GDPR) became enforceable earlier this year, it quickly rose to the top of “the worry list” kept by top executives of companies having interaction with EU customers or visitors. The stringent penalties for violating the proper keeping and handling of the personal data of EU citizens involve costs of as much as 20 million euros or four percent of the organization’s worldwide revenue, whichever is greater. This caught everyone’s attention. Four...

Read More

Topics: +data privacy, +GDPR, +digital ads

To Block or Not to Block - That is the Question

Posted by Apomaya on Oct 1, 2018 11:33:31 AM

For many, the answer to this question has already been decided. Over one in four internet users in the US currently use blocking technology to prevent digital ads from loading and being displayed on a webpage. US publishers lost nearly $16 billion due to ad blocking in 2017. The loss is expected to rise to $27 billion by 2020.

The prevalence of ad blocking is much higher outside the US, and worldwide, the trend is growing steadily.  How we got to this point is clear. Some ads have been—and...

Read More

Recent Posts