5 Major Ways the California Consumer Privacy Act Will Impact the Digital Ad Ecosystem

Posted by Apomaya on May 10, 2019 2:38:15 PM

On January 1, 2020, the California Consumer Privacy Act (CCPA) takes effect. CCPA will regulate businesses that collect and/or sell personal information, and it is intended to give Californians more control over their data. Billed as the most comprehensive and far-reaching privacy legislation in the U.S., the act leaves a lot open to interpretation, with broad, sweeping, and sometimes vague definitions of key terms such as “personal information,” “sell,” and “collect.”

Companies that do...

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Topics: +data privacy, +third-party, privacy

Third-Party Data Leaks Rock Facebook

Posted by Apomaya on Apr 12, 2019 1:35:19 PM

After last September’s massive network hack that left the personal details of nearly 50 million users exposed, Facebook has come under fire again. This time it’s for third-party data leaks.

On April 3, UpGuard, a cloud security firm, reported that the data of more than 540 million Facebook user records saved through Amazon Web Services Simple Storage (AWS S3) had been made available for public downloading. The 146-GB data set consisted of Facebook user comments and was left online by Cultura...

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Topics: +data privacy, +third-party, +third-party control

Internet Privacy, the Digital Ad Ecosystem, and Bob Dylan

Posted by Apomaya on Mar 29, 2019 5:57:45 PM

Singer-songwriter Bob Dylan once said, “After a while, you learn that privacy is something you can sell, but you can’t buy it back.” He may have been talking about the Internet.

Just consider the following:

  • More than 700 million email addresses and nearly 22 million passwords have been compromised in the global-wide “Collection #1” data breach. This historic-sized cyber theft is made up of many different individual data breaches from thousands of different sources.
  • The new DX.Exchange site,...
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Topics: +data privacy, +third-party control

Do You Know What Your Third-Party Processors Are Doing? GDPR Says You Need To.

Posted by Apomaya on Feb 28, 2019 4:14:45 PM

 

Here’s a sobering reality: Consumers don’t care about SSPs, DSPs, DMPs, or any other link in the digital ad ecosystem. If consumers’ personal data is lost or compromised, the brunt of their scorn will fall on the web publisher, even if the breach is clearly traceable to a negligent third-party player.

In an RSA survey of 7,500 consumers from France, Germany, Italy, the U.K., and the U.S., 69 percent said they have or would “boycott a company that showed a lack of regard for protecting...

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Topics: +data privacy, +GDPR, +third-party control

How Much Trust Are You Losing Due to Digital Advertising?

Posted by Apomaya on Dec 4, 2018 2:46:00 PM

Today, trust is a becoming a rare quality; it is under fire from all sides. Fraudsters have become ingenious in creating convincing, well-researched phishing ploys designed to steal identities and financial resources. News and professional, ethical reporting is under fire anytime one doesn’t like what is written. Manufactured personas spew social commentary that may be difficult to distinguish from content posted by real people. Countries are using grade-school excuses to cover up misdeeds....

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Topics: +data privacy, +digital ads, +third-party control, +creepy ads, +malware, +ad fraud

Accountability without Authority

Posted by Apomaya on Nov 27, 2018 3:38:58 PM

 

Today’s digital publishers are caught between a rock and a hard place. On one hand, web content sites—including newspapers, magazines, TV stations and pure play web content—rely on revenue generated from hosting digital ads. On the other hand, submitting to digital advertising—especially programmatic—forces publishers to relinquish substantial control.

The greatest asset a content site has is its reputation. Establishing a good reputation and faithful following is not easy. Once a...

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Topics: +data privacy, +digital ads, +third-party control

INFOGRAPHIC: are digital ads hurting web publishers?

Posted by Apomaya on Nov 13, 2018 8:27:57 PM

The hurricane force of change driven by the rise of the web created new business models for content publishers based completely on digital advertising. But, digital advertising has introduced new challenges of its own.  

Could it be that an unfettered practice of digital ads is ultimately hurting publishers? Could the very thing that was designed to save publications be the thing that does them in?  What are the issues? What is at risk? Why? 

See how Apomaya can help you solve some of these...

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Topics: +unblock ads, +data privacy

Do Digital Ads Put You in Violation of the GDPR?

Posted by Apomaya on Oct 1, 2018 11:52:47 AM

When the General Data Protection Regulation (GDPR) became enforceable earlier this year, it quickly rose to the top of “the worry list” kept by top executives of companies having interaction with EU customers or visitors. The stringent penalties for violating the proper keeping and handling of the personal data of EU citizens involve costs of as much as 20 million euros or four percent of the organization’s worldwide revenue, whichever is greater. This caught everyone’s attention. Four...

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Topics: +data privacy, +GDPR, +digital ads

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