The Digital Ad Market: Growing, Challenging, and Complex

Posted by Apomaya on Sep 13, 2019 2:17:33 PM

eMarketer forecasts that in 2019, digital ad spending in the U.S. will surpass traditional ad spending for the first time—reaching about $129 billion or 54.2% of the total U.S. spending. The market researcher also estimates that by 2021, digital ad spending will approach $172 billion.

Four out of every five digital display ad dollars in the U.S. are being bought programmatically, with video comprising over 80% of the estimated mobile display total spend.

Despite continued growth, digital...

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Topics: +digital ads, advertising, +marketing

How Much Trust Are You Losing Due to Digital Advertising?

Posted by Apomaya on Dec 4, 2018 2:46:00 PM

Today, trust is a becoming a rare quality; it is under fire from all sides. Fraudsters have become ingenious in creating convincing, well-researched phishing ploys designed to steal identities and financial resources. News and professional, ethical reporting is under fire anytime one doesn’t like what is written. Manufactured personas spew social commentary that may be difficult to distinguish from content posted by real people. Countries are using grade-school excuses to cover up misdeeds....

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Topics: +data privacy, +digital ads, +third-party control, +creepy ads, +malware, +ad fraud

Accountability without Authority

Posted by Apomaya on Nov 27, 2018 3:38:58 PM

 

Today’s digital publishers are caught between a rock and a hard place. On one hand, web content sites—including newspapers, magazines, TV stations and pure play web content—rely on revenue generated from hosting digital ads. On the other hand, submitting to digital advertising—especially programmatic—forces publishers to relinquish substantial control.

The greatest asset a content site has is its reputation. Establishing a good reputation and faithful following is not easy. Once a...

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Topics: +data privacy, +digital ads, +third-party control

Do Digital Ads Put You in Violation of the GDPR?

Posted by Apomaya on Oct 1, 2018 11:52:47 AM

When the General Data Protection Regulation (GDPR) became enforceable earlier this year, it quickly rose to the top of “the worry list” kept by top executives of companies having interaction with EU customers or visitors. The stringent penalties for violating the proper keeping and handling of the personal data of EU citizens involve costs of as much as 20 million euros or four percent of the organization’s worldwide revenue, whichever is greater. This caught everyone’s attention. Four...

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Topics: +data privacy, +GDPR, +digital ads

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