Do You Know What Your Third-Party Processors Are Doing? GDPR Says You Need To.

Posted by Apomaya on Feb 28, 2019 4:14:45 PM

 

Here’s a sobering reality: Consumers don’t care about SSPs, DSPs, DMPs, or any other link in the digital ad ecosystem. If consumers’ personal data is lost or compromised, the brunt of their scorn will fall on the web publisher, even if the breach is clearly traceable to a negligent third-party player.

In an RSA survey of 7,500 consumers from France, Germany, Italy, the U.K., and the U.S., 69 percent said they have or would “boycott a company that showed a lack of regard for protecting...

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Topics: +data privacy, +GDPR, +third-party control

Do Digital Ads Put You in Violation of the GDPR?

Posted by Apomaya on Oct 1, 2018 11:52:47 AM

When the General Data Protection Regulation (GDPR) became enforceable earlier this year, it quickly rose to the top of “the worry list” kept by top executives of companies having interaction with EU customers or visitors. The stringent penalties for violating the proper keeping and handling of the personal data of EU citizens involve costs of as much as 20 million euros or four percent of the organization’s worldwide revenue, whichever is greater. This caught everyone’s attention. Four...

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Topics: +data privacy, +GDPR, +digital ads

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