The Digital Ad Market: Growing, Challenging, and Complex

Posted by Apomaya on Sep 13, 2019 2:17:33 PM

eMarketer forecasts that in 2019, digital ad spending in the U.S. will surpass traditional ad spending for the first time—reaching about $129 billion or 54.2% of the total U.S. spending. The market researcher also estimates that by 2021, digital ad spending will approach $172 billion.

Four out of every five digital display ad dollars in the U.S. are being bought programmatically, with video comprising over 80% of the estimated mobile display total spend.

Despite continued growth, digital...

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Topics: +digital ads, advertising, +marketing

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