Third Party Data Breaches on the Rise

Posted by Apomaya on Jun 25, 2019 3:41:03 PM

As the digital ad ecosystem grows larger and more complex, the risk of a third-party data breach mounts. At this point, the landscape has become so complex and fragmented that many companies don’t even know if they’ve had a third-party data breach, according to a November 2018 study conducted by the Ponemon Institute.

For its third annual “Data Risk in the Third-Party Ecosystem” study, Ponemon surveyed more than 1,000 CISOs and IT security professionals in the U.S. and U.K. who are directly...

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Topics: +unblock ads, +third-party, security, privacy

5 Major Ways the California Consumer Privacy Act Will Impact the Digital Ad Ecosystem

Posted by Apomaya on May 10, 2019 2:38:15 PM

On January 1, 2020, the California Consumer Privacy Act (CCPA) takes effect. CCPA will regulate businesses that collect and/or sell personal information, and it is intended to give Californians more control over their data. Billed as the most comprehensive and far-reaching privacy legislation in the U.S., the act leaves a lot open to interpretation, with broad, sweeping, and sometimes vague definitions of key terms such as “personal information,” “sell,” and “collect.”

Companies that do...

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Topics: +data privacy, +third-party, privacy

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