Are Privacy Rules Different for The Digital Duopoly?

Posted by Apomaya on Jul 17, 2019 7:17:32 PM

Look up “duopoly” in the dictionary, and you’ll see Google and Facebook. In digital advertising, these two tech giants have been unstoppable.

In its latest State of the Digital Market, Polar reports that digital advertising will grow 15 percent year over year from $266 billion in 2018 to $465 billion by 2022. Of this market, Google and Facebook currently own a whopping 63 percent, with Google taking the largest share (43 percent, or $115 billion in 2018).

Like any duopoly, Google and Facebook...

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Topics: +third-party, +google, +facebook, +duopoly

Third Party Data Breaches on the Rise

Posted by Apomaya on Jun 25, 2019 3:41:03 PM

As the digital ad ecosystem grows larger and more complex, the risk of a third-party data breach mounts. At this point, the landscape has become so complex and fragmented that many companies don’t even know if they’ve had a third-party data breach, according to a November 2018 study conducted by the Ponemon Institute.

For its third annual “Data Risk in the Third-Party Ecosystem” study, Ponemon surveyed more than 1,000 CISOs and IT security professionals in the U.S. and U.K. who are directly...

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Topics: +unblock ads, +third-party, security, privacy

How Ad Blockers Thwart Programmatic Reach

Posted by Apomaya on Jun 3, 2019 9:23:01 PM

Ad blockers monkey with just about every player in the digital ad ecosystem, sometimes even with the users themselves! Likewise, blockers rattle the core of programmatic advertising.

Ad blocker use is big: In 2017, an estimated 615 million devices had third-party ad-blocking software on them worldwide. This number has been climbing by 30 percent year over year, according to PageFair.

In light of consumers’ rising protest against annoying and intrusive online ads—together with major moves by...

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Topics: +anti-adblock, +unblock ads, +third-party, +third-party control

5 Major Ways the California Consumer Privacy Act Will Impact the Digital Ad Ecosystem

Posted by Apomaya on May 10, 2019 2:38:15 PM

On January 1, 2020, the California Consumer Privacy Act (CCPA) takes effect. CCPA will regulate businesses that collect and/or sell personal information, and it is intended to give Californians more control over their data. Billed as the most comprehensive and far-reaching privacy legislation in the U.S., the act leaves a lot open to interpretation, with broad, sweeping, and sometimes vague definitions of key terms such as “personal information,” “sell,” and “collect.”

Companies that do...

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Topics: +data privacy, +third-party, privacy

Third-Party Data Leaks Rock Facebook

Posted by Apomaya on Apr 12, 2019 1:35:19 PM

After last September’s massive network hack that left the personal details of nearly 50 million users exposed, Facebook has come under fire again. This time it’s for third-party data leaks.

On April 3, UpGuard, a cloud security firm, reported that the data of more than 540 million Facebook user records saved through Amazon Web Services Simple Storage (AWS S3) had been made available for public downloading. The 146-GB data set consisted of Facebook user comments and was left online by Cultura...

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Topics: +data privacy, +third-party, +third-party control

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