Third Party Data Breaches on the Rise

Posted by Apomaya on Jun 25, 2019 3:41:03 PM

As the digital ad ecosystem grows larger and more complex, the risk of a third-party data breach mounts. At this point, the landscape has become so complex and fragmented that many companies don’t even know if they’ve had a third-party data breach, according to a November 2018 study conducted by the Ponemon Institute.

For its third annual “Data Risk in the Third-Party Ecosystem” study, Ponemon surveyed more than 1,000 CISOs and IT security professionals in the U.S. and U.K. who are directly...

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Topics: +unblock ads, +third-party, security, privacy

How Ad Blockers Thwart Programmatic Reach

Posted by Apomaya on Jun 3, 2019 9:23:01 PM

Ad blockers monkey with just about every player in the digital ad ecosystem, sometimes even with the users themselves! Likewise, blockers rattle the core of programmatic advertising.

Ad blocker use is big: In 2017, an estimated 615 million devices had third-party ad-blocking software on them worldwide. This number has been climbing by 30 percent year over year, according to PageFair.

In light of consumers’ rising protest against annoying and intrusive online ads—together with major moves by...

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Topics: +anti-adblock, +unblock ads, +third-party, +third-party control

INFOGRAPHIC: are digital ads hurting web publishers?

Posted by Apomaya on Nov 13, 2018 8:27:57 PM

The hurricane force of change driven by the rise of the web created new business models for content publishers based completely on digital advertising. But, digital advertising has introduced new challenges of its own.  

Could it be that an unfettered practice of digital ads is ultimately hurting publishers? Could the very thing that was designed to save publications be the thing that does them in?  What are the issues? What is at risk? Why? 

See how Apomaya can help you solve some of these...

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Topics: +unblock ads, +data privacy

To Unblock or Not to Unblock - Is that even a Question?

Posted by Apomaya on Oct 29, 2018 6:43:40 PM

Along with ad blocking technology comes a sort of defiance or proclamation of liberty. Advocates insist they have a right to banish digital advertising from their browser experience. In many ways, this is a natural reaction to the numerous annoyances brought by over zealous advertisers: pop-up ads, auto-playing video ads with sound, sticky ads that stay in place regardless of how a user scrolls the screen, countdown ads, and more. These ads are indeed annoying; who could blame a visitor for...

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Topics: +anti-adblock, +unblock ads

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